Cosy up

Super soft and bursting with Winter Charm!

KNITWEAR

Sparkle this party season

Our festive collection makes any occasion extra special

PARTYWEAR

A magical first Christmas

Delicate embroidery on the softest organic cotton

SHOP BABY

80% of our collection is made from organic cotton, BCI cotton or recycled materials

OUR COMMITMENTS

No disposable fashion here. We'll help extend the life of your outerwear best we can.

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QUALITY KIDS CLOTHES, MADE FOR PLAY! DISCOVER THE BEST IN SWEDISH CHILDRENSWEAR

For over 40 years we have specialised in designing and making the best possible clothing for babies and children. Look out for clever clothes that grow with your little one, distinctive colourful prints and patterns, organic cotton clothes that are good for the planet, outstanding Scandinavian outerwear and design features that make life easier for parents!